Our wild rockfish is headed, dressed and then flash frozen. Flash freezing, also known as “blast freezing” occurs very quickly. This process locks in all the flavors, juices, and benefits of fresh fish, allowing them to keep perfectly for long periods. Fresher than fresh, really. The fish retains their color and firm texture. Flash freezing requires using technologically advanced, extremely low temperature freezers (± -40° Fahrenheit) for each piece just as soon as it is caught maintaining the flavor, texture, and goodness of each day’s catch. This ensures that there is no degradation at all in the quality of the share you receive. When the fish freezes this quickly, no ice crystals form to affect the tissue, preserving the fish naturally. Flash freezing has been proven to the very best way to preserve the shelf life of our wild & sustainably catch. This process ensures a much longer shelf (freezer) life, and relegates artificial preservatives to being a thing of the past. And the flavour, aroma, and nutritional benefits you enjoy are exactly as they were when it was caught, even if you live thousands of miles away. Our fish is cleaned & flash frozen usually in less than 2 hours after catch in -23 degrees Celsius. The fish does not age at all until you thaw it. All our fish is caught locally off the B.C coast.